The Rise of the Humble Food Truck | The Box Brand
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The Rise of the Humble Food Truck

March 23rd, 2016

Retro sign displaying FOOD TRUCKS with a backdrop of palm trees and blue sky Australia-wide, foodies are lining up at food trucks. Not just for sausage rolls and ice-cream, but for delicious gourmet meals that you’ll hardly believe came out of a food truck. With Melbourne’s very popular and always busy ‘Welcome to Thornbury’, food trucks have been taken to the next level, with a dedicated food truck park open 7 days a week. With a revolving door of gourmet vans and sweet treat pop-ups, foodies have the perfect pit-stop for a quick and affordable feed with a unique atmosphere. Other Australian cities have followed suit, with the humble food truck being rebranded as a trendy date place or a relaxed way to grab a bite to eat with mates. Grab a piece of the food truck pie, combine it with the exciting business solution of repurposed shipping containers and you’ve found yourself the most affordable, flexible and trendiest way to do business. Let’s look at some of the benefits of using a fitted-out container for your food truck.

Low Cost, Low Maintenance

Food trucks may just be the cheapest way for business owners to enter the food market. And what’s even better, it’s a market that’s currently booming. What’s more, a high quality repurposed shipping container that’s been pre-fitted with insulation, electricity and floor coverings will provide you with an easy and affordable fit-out in very little time. Combine the 2 and you’ve got a winning combo – just like tacos and beer.

Sustainable Business Solutions

Your shipping container turned food truck won’t just be a better choice for your wallet. It’s also a better choice for the environment, as you’ll be upcycling an existing structure rather than building a new one and relegating the old to landfill. Go green and make your container even more eco-friendly, one that will turn heads in your industry. Make sure you dispose of rubbish and any toxic wastes responsibly, recycle everything you can, and reduce your energy and water consumption as much as possible.

Fully Flexible for Your Needs

With retailers seeking alternatives to escalating real estate prices and sales pressures, shipping containers are providing a unique solution for business owners. You can tailor your container solution to your business’ specific needs and your individual preferences to make it work for you.

Mobile Brand Exposure

Showcase your brand all around town! Consider this – every time you drive from A to B you’ll be gaining market exposure. Even when your truck is parked it’s still acting as an advertising opportunity. Wherever your food truck is it’s guaranteed to turn heads. In this way, you can create brand awareness over a much bigger geographical area than if your business was fixed in just one food court or restaurant precinct. If you’re an entrepreneur with big ideas looking for a way to get your business on the road, talk to the team at The Box Brand. An upcycled shipping container can be repurposed to make the perfect food truck for your business – being mobile, affordable and low maintenance.
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